The church office secretary was looking at some different online marketing products and saw the magnetic car decals. An initial order of 500 was affordable, but they were gone after the second weekend. As a result, it was an easy decision to place a second order. The digital marketing team that came to work with the church staff help rebrand all of the print media that is distributed. From website design to planning and implementing twice daily social media posts, the social media marketing has helped improve both weekly attendance and annual giving.
The car decals are a bonus, something that was easier to get now that you have new high resolution digital marketing pieces that are easy to access. From churches to schools to small and large businesses, online marketing techniques can be very helpful. The decision to post items on social media and to make sure that your brand is recognized is a decision to work toward success.
Consider some of these facts and figures about the impact that social media has on both individual non profits and businesses, as well as the nation’s economy:
- 80% of consumers indicate that they do a lot of online research before making any major purchase decisions.
- 46% if consumers indicate that they count on social media when making major purchase decisions.
- 87% of buyers indicate that online content has a major or moderate impact on vendor preference and selection.
- 43% of buyers indicate that “blatantly self-promotional” content is a major turn off.
- 46% of people say a website’s design is their number one criterion for determining a company’s credibility.
- 50% of companies are using digital marketing, although they do not have a plan for making the most of that resource.
- A website needs needs to tell customers the purpose of your company in three seconds or less.
- In fact, 40% of people indicate that they will abandon a web page if it takes more than three seconds to load.
Finding the right digital marketing services is an advantage for every kind of group. From small church offices to large corporations, digital marketing can help make both sort and long term goals.