Is your small business suffering from a small customer base? Do you see your competitors, who carry nearly the same merchandise as you do, bringing in more customers and closing more sales? Have you noticed that a company similar to yours that has an online presence nearly four times the size of yours? If so, maybe it is time that you spend some marketing time and money on reaching exactly the customer who tends to buy in your store. Did you know that relevant emails delivered to specific customers drive 18 times more revenue than broadcast emails?

It makes sense, doesn’t it? How many times do you delete a long list of emails because they seem to have nothing that specifically interests you? Your potential customers are the same. Personalized emails improve click-through rates by as much as 14%, and conversion rates by as much as 10%.

If you want to grow your customer base, you need to start specifically marketing to groups of people who fit your ideal customer profile. For example, purchasing a renters mailing list can provide you with addresses and emails of a possible client list that is most likely to visit your store. Residential sales leads can be as specific as telemarketer calling lists, in that the names can be generated from search engine research.

A renters mailing list, for example, can provide you with a group of possible customers who fit the profile you are looking for. The biggest challenge business to business (B2B) marketers face during lead generation is generating high-quality leads (61%). A renters mailing list can break down the possible customers according to income, rent amounts, and how these two factors affect each other. Once you understand the living and income basics about a potential marketing group, you can start to look at other possible customer traits. Auto insurance leads, for instance, would not ever include a renter in a large city with no street or garage parking access. Instead, companies that provide transportation rentals and commuting services would want to market toward this customer base.

Did you know that 37% of B2B marketers use marketing automation to generate leads? If you are already part of this group, or are thinking of joining this group, it is essential that you contract with list services who can meet all of your needs. Services providing telemarketing lead lists, for example, should be able to serve your specific needs. The service you select should know what specific questions to ask you about your company so that they can, in turn, use that information to select the best possible customer list for you.