We are what we type!
In a world that is guided by digital data, we simply should not be surprised that everything that we type into our phones can be mined for the benefit of marketers and research company. And while many of us use Apps on our phones that we actually paid for, but these prices are minimal. Even more of the Apps that we use, however, are downloaded for free.
As a result, it should come as no surprise that the activity that occurs on these Apps is used by companies, internet providers, and marketing teams. Although many of us act shocked when we receive a targeted ad based on our location, the reality is that ever time we tag a location we are allowing our information to be shared.
From text analysis software tools to identity resolution software, today’s marketing teams have many resources to help them target the advertising that they produce. Recommending restaurants, hotels, shopping locations, and other places of interest are common pieces of information that are targeted to customers as soon as they post their location on a social media site.
Data Matching Software Connects Merchants with the Most Likely Customers
In the past, consumers could walk out of the room when a commercial came on during a television show. Even a decade ago we might have been able to click past internet ads that we did not want to see. Today, however, digital marketing literally follows us where ever we go. Through text notifications and marketing campaigns on social media feeds, there are a number of ways that companies can connect to exactly the customers who are most likely to purchase their products.
Text analysis software tools provide information about the shopping habits of customers, their travel destinations, as well as other valuable information. Consider these facts and figures about the text analytics industry:
- Information retrieval, natural language processing, information extraction, and data mining are the four four in the text mining process.
- Producing an enormous amount of data every second, Facebook has 1.97 billion monthly active users worldwide.
- The goal of text mining is to bridge the gap to the missing 99% of the information that is available, because The International Data Corporation (IDC) estimates that currently less than 1% of data is ever analyzed. Text analysis software tools are one part of this process.
- 3 billion is the current value of the text analytic market, but it is forecasted to reach almost $6 billion by the year 2020.
Every time that we conduct an internet search or tag out location online we are providing data to marketing companies who are researching our buying habits, as well as other interests.