Recognizable Packaging Drives Many Consumer Purchases

With just two days left until your oldest daughter heads back to campus for her senior year in college, you spent the weekend buying just a few more things that will make these last two semesters a little easier for her. Top on the list was a small crock pot that would allow her to make more meals in her dorm room’s small kitchen. Being able to throw food in at the beginning of the day and know that there will be something tasty to eat when she comes home at the end of the day will allow her to spend less money eating out when her athletic practices and classes cause her to miss the open cafeteria hours.

In addition to the crock pot, you also purchased a hand mixer, mixing bowl, and new measuring spoons. She has always loved sweets, but it also looking for a way to make sure that she can save some money on the extras in addition to the main meals.

You were tempted to purchase her some new spices as well, but she knows that she has some back in her dorm. She decided that it would be better to get back to school, check out the spice packaging, and make a list of the ones that she is missing. Also, she likes things to look pretty coordinated so she admits that she would prefer to purchase the missing spices from the same grocery store where she started her spice collection, meaning that all of the spice packaging would match.

Food Packaging Labels Serve a Variety of Purposes

From chocolate candy bags to protein powder packs to tea and spice packaging, consumers can learn a lot about products. From scanning for your favorite tried and true labels to understanding the ingredients, there are many visual advantages to the best kind of packaging. From an economical and environmental standpoint, however, there are also a number of reasons that packaging companies continue to improve the products that they offer.
Consider some of these facts and figures about the packaging industry and the impact that it has on the safety of the products that we purchase, as well as the nation’s economy:

  • 62% of Americans indicate that they read food labels.
  • With each of them competing to attract the attention of the consumer, the average American supermarket holds more than 20,000 products.
  • 40% of consumers indicate that they would share a photo of a product on social media if the packaging were interesting.
  • 85% of shoppers indicate that their purchase decisions are informed by reading a product package while shopping.
  • 52% of online consumers indicate that they would return to a business for another purchase if they receive their products in premium packaging
  • Businesses that pay close attention to packaging have reported a 30% increase in consumer interest.

You may not judge a book by a cover, but the fact of the matter is that many consumers rely on specific kinds of packaging to help them identify their favorite products, as well as to maintain the freshness as well.

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