In 1968, renowned Pop Art artist Andy Warhol famously declared that in the future, “everybody will be world-famous for fifteen minutes.” That quotation has come to symbolize the complicated nature of fame: even world-renowned politicians and scholars are eclipsed in status on the internet by less accomplished public figures with much more aggressive marketing tactics.

The pressure to “brand yourself” online is real, for both individuals and businesses alike. Retail design firms charge thousands to make webpages for businesses that are carefully calculated to improve customer experience online, building loyalty and creating revenue.

A marketing plan is also increasingly important for individuals who are in the public eye. The fundamentals of how to brand a product or how to brand a company also apply to actors, dancers, producers, artists, writers, and designers. A positive user experience online can drive sales for CDs, tours, concerts, and merchandise.

As to the how-tos of how to brand yourself as an individual or business online, types of marketing strategy vary. Keywords and links to related websites can boost a website’s popularity.

A digital marketing portfolio posted online can make it easy for potential customers to evaluate whether a business or individual would be a good fit: the days of in-person interviews are over, with more companies looking for a measurable track record (customer reviews, online search engine ranking) when they are looking to hire.

A UX design agency — also known as a user experience agency — can provide helpful hints for individuals looking to increase their online notoriety. To brand yourself is to put information online about talents or skills, and while there is a lot of pressure to maintain an online presence, some people just do not want to divulge personal information on the internet. In the digital era, however, they may lose their customer base entirely.