Everyone has heard the term millennial by now. Millennials have conflicting descriptions, depending on who you are asking. Some will say they are lazy and unmotivated. Others will say they simply require different work environments than previous generations did. Regardless of your beliefs about the up and coming generation, they have changed the way we do things. They have changed the way internet marketing works. Millennials are focused on speed in a time of quick research. They are focused on more flexibility and more work and life balance. Businesses in today?s age need to learn how to cater their internet marketing campaigns on this unique millennial generation.
They want speed. Millennials grew up getting what they wanted, when they wanted it. They grew up on fast food, quick internet searches, and free two day shipping online. This means that a business has seconds to grab the attention of their customer. If they choose to market over Email, they must grab their attention in the subject line, before the Email is even opened. Emails or campaigns that are filled with loaded information and unappealing visuals will quickly be skipped over by the millennial.
The have short attention spans. Millennials have access to multiple forms of entertainment. In fact, 86% of mobile users watch television while using their mobile devices at the same time. We now live in a world of multi tasking. A successful internet marketing campaign must make them so interested that they switch their attention to the advertisement. Many internet marketing firms specialize in quick, multi tasking advertising campaigns.
They are social. Although communication methods are different today, people are more social than ever. Friends and family members might have gone months without communicating with one another in previous times. In today?s highly technological world, however, you can communicate with someone with the quick click of a button or a quick text message. The average American spends 2.7 hours per day socializing via a mobile device, twice the amount of time spent eating!
The best internet marketing campaign accepts this new form of communication. They target communication with potential customers through social media and Email. They develop text message campaigns. They let go of traditional communication methods, such as phone calls and mail campaigns. In fact, many businesses even have their own social media account, interacting and encouraging with customers and followers to post. This is crucial for success in today?s world.
They do their research. The internet has made research extremely easy. If a millennial does not believe something, they will simply look it up in seconds. This also means that they look up reviews before visiting or shopping with a certain company. Internet marketing campaigns should also include factual information. They should never use false information or statistics to gain attention. Millennials will find out. It is also important to focus on good customer service to ensure that reviews on many of the internet?s review sites are exceptional. This could affect your business.
They care about web design. Now that the internet has been around for an entire generation, focus has shifted from the availability of a web design to the quality of the web design. Millennial?s care about how a small business web design looks and functions. Effective web design must take into account the notion that internet users do not read, they scan. Nevertheless, content quality must remain high for those users who do read. Provide your customers with a carefully designed web page with relevant material that is of high quality, and they will be satisfied.
As generations change, businesses must adapt to their new customer base. Millennials? are quickly taking over the majority consumer age. They are an entirely unique generation, looking at and making decisions in a different way. A business that wants to remain successful with this new generation needs to learn how to adapt to their high expectations for speed, content, the truth, and communication methods.