When it comes to spreading the word about your business and the products and services it has to offer, there are a lot of ways you can go about doing this. These days, establishing a carefully crafted online presence to increase the reach of your brand is essential, but that’s not to say that old school forms of advertising and marketing are null void and no longer effective. For examples, attending an industry trade show is an excellent way to expand your reach and get your business noticed in the way it deserves. Each year, millions of people attend trade shows in order to get great deals and the latest scoop on the highlights within specific industries. Taking advantage of this opportunity can bring in new business and in turn more revenue.

But before you can just arrive at a trade show, it’s important to prepare, and one of the best ways to go about doing that is to hire a profession interactive exhibit design service that specializes in creating custom exhibit booth designs. While there are plenty rdn of the mill exhibit rentals that might be appropriate for use in a pinch, making it a point to utilize professional trade show exhibit design services can literally pay dividends in terms of earning new business.

If you don’t think you need a professional designer or agency to execute your exhibit booth design, then think again. When it comes to creating an effective exhibit booth design that is both aesthetically pleasing, polished, professional, and practical, the best way to go is with a professional designer experienced in creating custom exhibits.

Want to know what’s on the mind of a professional exhibit booth designer as they go to work creating eye catching exhibit booth designs? Here are a few insider tips of the trade.

Do your homework

Taking advantage of real life examples of successful and not so successful trade booth designs can work wonders in terms of gaining the valuable insight needed in order to create an effective exhibit booth design. One of the easiest and most effective ways to go about doing this is to simply walk around a trade show within your industry and take notes and pictures as you go. What stands out to you in a good way? And what stands out to you in a not so good way and why? If you see a booth design that makes your heart squeal in delight, don’t be afraid to stop by and ask a few friendly questions.

Keep it functional

Trade show booths can’t just sit there and look pretty while the employees that attend them scurry all over the place. Trade show booths also have to be extremely functional and practical in order to provide a comfortable, semi-private area for both company employees and customers to conduct business in. An exhibit isn’t successful or effective in its design if it doesn’t adequately accommodate the needs of employees, current clients or customers and prospective ones. Have a somewhat separated, more private area allows for sales to happen!

Your graphic have to stand out

Keep in mind that hundreds, if not thousands, attendees will be in the presence of your booth, so you’ll want to take advantage of all that traffic and make it count by utilizing impactful, eye catching graphic design that sets your brand apart from the rest. It’s important to keep in mind also that there may be hundreds or even thousands of exhibitors, so it’s important to use your graphics to stand out in a positive way. It’s important to keep any wayfinding or information signage short, sweet, and succinct. You want to make the biggest, greatest, and most engaging first impression in a short period of time and you can’t do that with sub par graphics.