The United States of America is a country that prides itself on the concept of business first and that anyone can make it in America. There are so many small businesses and shops across the United States that compete in the world of business every single day. Understanding marketing and advertising are not easy and that is why so many business owners will not outsource their advertising efforts to experts that will get them the best bang for their buck.
Every single day consumers are exposed to an average of 3,000 advertisements and promotional messages. So there is great importance in standing out amongst other advertisements and promotional messages. Here are the benefits of signage and outdoor metal sign stands and how it can help improve traffic for your business.
When a consumer sees a new advertisement on a outdoor metal sign stands they will take up to 7 seconds deciding if they are going to stick with a brand or buy from this new competitor. So understand that it only takes seven seconds for a consumer to see your outdoor metal sign stands and to make an impulse decision. Utilizing display flyer holders, display racks, mounted brochure holders, and glass door signs is such a simple way to promote your business.
A recent survey revealed that nearly 60% of all purchases that take place in a store is believed to be classified as an impulse purchase. This is amazing to think about because even though people use their cellphones to look up information about a product, just about 77% of all consumers will still go to the store to make their purchase. It is that easy to use outdoor metal sign stands to help improve the purchase rate for your business and product.
A recent study was conducted by Brigham Young University that dealt directly with how signage can affect a purchase. The study revealed that merchandise with a sign outsold merchandise without a sign by nearly 20%. So this again speaks to the concept that simple investments like placing outdoor metal sign stands outside of your business can do a lot for you and your products sales.
Just about 82%% of all purchase decisions are made inside of stores by shoppers. Plus, a 2014 Mass Merchant Study revealed that just about 16% of all spontaneous purchases were made because the consumer noticed some type of display while shopping. All it takes is one glance at your outdoor metal sign stands and you will be able to get a consumer to buy something immediately.
Investing in display stands and outdoor metal sign stands is a great way for you to boost your sales without having to break the bank. So many businesses will pour a high amount of money into their advertising and sales resources. However, this is not necessarily the best way to market and advertise your products. You do not want to end up in a scenario where you are overspending on advertising when simple concepts that are cheap can do the job as well.