Did you know that 35% of people wouldn’t have discovered a business had it not been for their sign? Don’t become a statistic. In a world saturated by different kinds of businesses all fighting for the same target audience, you need to make sure that your business stands out. Many businesses rely on social media and word of mouth, but even then, many people will not even turn into a business if they have too hard of a time finding it. Scrolling marquee signs are a creative and effective way to make sure your target pool of consumers and looking for your business.
The proof is in the numbers. Surveys have found that adding or changing a sign directly improve sales revenue. In fact, store fronts that have swapped out their front sign for one that was larger increased their sales by 7.7%.
Here are three ways that scrolling marquee signs can help your business.
1. It can make it stand out
Scrolling marquee signs can help consumers find your business much easier. Instead of having a flat, static sign, having one that moves and is much more dynamic can make your store front look much more inviting. It also helps to make sure that consumers can find your business while it’s dark outside. Flashing LED displays are more easily seen than other kinds of signs out there, especially those that do not light up or rely on spotlights to illuminate it.
scrolling marquee signs can be used for a variety of businesses and institutions as well, from schools to churches, to salons and stores inside of shopping plazas.
2. They are easily customizeable
Scrolling marquee signs can be customized to scroll in different, fun ways, and can also have different colors. You can use it to advertise your business’ sales and special events, which also make it more enticing to a customer. Business signage has a lot of pull when it comes to “pulling in” consumers to visit your storefront. By using scrolling marquee signs to advertise sales, you ensure that they cannot miss out! Studies have shown that 71% of people often look at the messages on roadside billboards, and by using a digital, scrolling marquee, your business can see and increase in sales and consumer interest in no time!
3. They are much more exciting
What’s awesome about scrolling marquee signs for your business is that instead of having customers rely on a boring, static sign, your business can use different colors and effects to make your storefront look much better. When consumers are driving or walking by your storefront, seeing an outdoor LED display can really grab their attention. You can advertise sales and special events in style, and make other competing businesses look boring and outdated.
Are you looking for a fun way to make your business stand out among competitors? You should seriously consider scrolling marquee signs. Let us know what you’d love to write on your sign in the comments below.