The most important aspect of any business, arguably, is customer experience. It is a no brainer that if your customers are not satisfied, they will not return, resulting in less sales. 91% of unsatisfied customers will not attempt to do business with you again. Not only will they never come back, they may even leave reviews on the service they received, and can scare off any other potential customers. This is an era where the internet is a domain full of information, including the services any business offers. 24% of customers in the United States will leave reviews online about products, and 58% will do the research and find those reviews. Now more than ever, the quality of customer experience is vital. Investing in what you can to improve customer satisfaction is imperative to the success of any business.
1. Considerate Employees
Who you employ is key to how satisfied your customers are. Your employees are essentially seen an a representation of your business. If your employee is polite, cordial, and accommodating, your business will be seen that way as well. However, we all know that if your employees are less than perfect, that will be a direct reflection on the reputation of your business. Anybody can take note of this by seeing recent news headlines, or observing universal opinions of larger companies. The faster and wider word spreads, the severity of impact. You can avoid this all together by being considerate and thorough of who you trust to be a part of your venture. Your employees should be an extension of your consideration towards customer experience.
2. Good Website
If you offer services online, you must make sure that things are up to date and easy to use. When it comes to an online interface, if a customer can not get what they want quickly, they will leave quickly. Having an updated and quality website is another key to customer experience. Simply having an online platform is good, but keeping it current is better. Services or products must be easy to find on this website. Any online shopping system needs to be secure and professional looking, or else customers will be reluctant to use it. A good first impression is the difference between a sale or a customer lost to another business.
3. Modern Application
If you are going to have a mobile app for your business, it must be done right. Apps are often make for a faster and easier process when it comes to services. However there is a lot of competition within this new way of business. Your app must be appealing, comparable to others, and free of bugs and errors. A slow and faulty app is a big turn off for potential customers and result in bad experiences. Making sure that any application runs smooth and has all of the essential features is a guaranteed success.