You might not think you need internet marketing to help you reach customers, but if so, you’d be wrong. Yet finding the best internet marketing firms can be difficult if you’re not exactly sure what you need.

So what do all of the best internet marketing businesses have in common? Here are three services you shouldn’t miss out on when you hire an internet marketing company:

Search Engine Optimization Services

You’ve probably heard the term SEO by now, but if you have no clue what it means, you’re not alone. But consider this: most internet experiences begin with a search engine — something like 93% of them — and if your website doesn’t come up in a user’s search results, especially the first page, then you’re not likely to see many visitors to your website. SEO ensures that your website can get to that first page of results — even the top spot — for certain search terms, so you can get more traffic to your website and, by extension, more customers as well.

Optimized Web Design

New year — new website. It’s not enough these days (now that it’s 2016) to have a website that just looks pretty. It should also be functional and appear as it is meant to look across a variety of devices and platforms. Gone are the days when internet users only accessed the web on their desktop computers. Today there are desktops, laptops, tablets, and smartphones, and internet users demand easy-to-read layouts and clear displays of information on all of their gadgets when they look up a website.

Today there are approximately 4 billion mobile phones in use globally, more than a quarter of which are smartphones. Furthermore, mobile device usage is beginning to trump desktop usage when it comes to accessing the internet. If you want to reach as many customers as possible, be prepared to pay for not just good web design but fully-optimized services.

Social Media

Do you maintain a social media presence? If you’re a small business owner, you might find it hard to do. But skipping out on a Twitter or Facebook account can cost you big time. More and more brands are competing for likes and interactions on these platforms. In fact, 69% of consumers have “liked” a brand on Facebook simply because their friends did. You’re missing out on word of mouth advertising and greater customer reach if you don’t use these services.

Do you think you can benefit from what the best internet marketing companies have to offer? Make sure you get the best of the best, and don’t settle for services that won’t offer you these features. Have more questions about choosing an online marketing company? Leave a comment in the space provided below.