How to Build Community Engagement
Analysts often point out those communities that struggle to grow over an extended period of time lack engagement. Hiring a community engagement consultant is the best option. At its core, community engagement is about being active.
Effective companies have community engagement rates of around 25%.
These are people that are creating content and fulfilling other needs. A community engagement consultant can help struggling companies improve their community health. Company owners should encourage community members to create more content, as that helps improve morale.
DAU/MAU
Companies can measure their community engagement rates by dividing the daily active users by the monthly active users. Community engagement consultant helps companies develop strategies to improve their DAU/MAU rate. Companies should set monthly community engagement targets. Creative relevant content is important because community members are more likely to stay engaged when the topics offer value that could help them improve their lives. Company owners are encouraged to interact with community members and find out what’s most important to them. Tracking is also important. Companies should take note of topics that have high engagement throughout the community.
Hiring a community engagement consultant will help your business get back on the right track.
