Improving Your Brand Strategy
Do you own a business that focuses on customer service and customer experience? If so, then you know the importance of finding ways to reach new customers. The good news is that now, there are companies all across America that focus on using simple items like branding, website content, and even customer evaluations to grow your business. Below are just three examples of how this works:
1. Reviews – Review websites are incredibly popular now and in fact, nearly 60 percent of Americans say that they conduct some type of online research before they make a purchase. If potential customers are attempting to find reviews of your company and can either not find them at all or only find poor reviews, then you know you have work do to. Working with professional market research firms to conduct a product evaluation on certain products is a great way to make sure that there are at least several positive reviews online for your company.
2. Brand Strength – You may not think that your branding can really make a difference with building your customer base, but in fact, studies show that color increases customers ability to recognize your brand by 80 percent or more. If you feel like your branding is not doing enough for you, it might be a good time to consider working with a competitive intelligence agency. They can work with you on making your branding more accessible and more colorful. Remember, if customers are not drawn to your website and logo, they probably won’t look farther.
3. Customer Satisfaction – Did you know that over 90 percent of unhappy customers say that they will not willingingly do business with the company that made them unhappy? That is just one of the reasons that it is so important to make sure you are truly connecting with your customer in a positive way. You can gauge this with reviews, a tailored product evaluation, or many other options. Just ask the experts!
If you own your own business, then you know the importance of having return customers. The best way to have customers want to come back is to build their loyalty. In fact, in some cases customer loyalty is worth ten times as much as even a single purchase. If you think that you could be doing better, consider using reviews, a product evaluation, or other methods that could be advised by customer brand strategy firms.