The Art of the Sale How Custom Designed Displays Increase Sales
When you walk into a store, what is the first thing you notice? The shelves and racks of assorted products? Do you notice the signs advertising the next sale? The basket of flyers in the front of the store? Or, perhaps, do you notice the displays of the latest product — colorful graphics printed on cardboard towers, emblazoned with logos and slogans?
Those cardboard displays are difficult to miss. Our eyes are drawn to color. We love fun designs and bright, flashy cardboard displays — and we are more likely to buy from products that are displayed well. After all, displays are large advertisments! Advertising in the store is important, since seventy percent of all purchasing decisions are made in-store. Furthermore, according to a recent article in Packaging Digest, customers make buying decisions within five seconds at the retail shelf. If a customer walks out of a store without being drawn to a product, it is much more likely that the customer will not purchase it at all.
One of the most simple and effective ways to incorporate advertisment in the store is through custom printed corrugated displays. Most people who have been to a retail store are familiar with cardboard pallet displays, since over ninety percent of all products in North America are delivered or displayed in corrugated cardboard packaging. Custom corrugated displays are incredibly common because, simply put, they are effective on several levels.
Corrugated packaging has been a cost-efficient choice for over one hundred years, so corrugated display boxes are a great design and packaging solution. Corrugated boxes keep the cost of packaging affordable, and many feature the high-quality graphics needed to attract customers to a project. Since they’re so affordable, they can be custom-made for a myraid of individual products, more effectively advertising the particular products you would like to sell.
Furthermore, corruagted displays are an eco-friendly alternative! Did you know that most recycled corrugated boxes and packages contain forty six percent recycled material? Cardboard is commonly recycled, so it’s a very sustainable material to use. In fact, recycling one ton of cardboard saves over nine cubic yards of landfill space. With a low enviromental impact on greenhouse gases, acidification, and non-renewable energy, corrugated boxes are an excellent choice for retailers looking to go green.