An effective website design should fulfill its intended function by conveying its particular message whilst simultaneously engaging the visitor. Several factors such as consistency, colors, typography, imagery, simplicity, and functionality contribute to good website design. This video will discuss this more in length.

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Simplicity is the best way to go when considering the user experience and the usability of your website. Below are ways to achieve simplicity through design. Colour has the power to communicate messages and evoke emotional responses. Finding a color palette that fits your brand will allow you to influence your customer’s behavior towards your brand. Typography has an important role to play on your website. It commands attention and works as the visual interpretation of the brand voice. Typefaces should be legible and only use a maximum of 3 different fonts on the website. Imagery is every visual aspect used within communications. This includes still photography, illustration, video and all forms of graphics. All imagery should be expressive and capture the spirit of the company and act as the embodiment of their brand personality. Grids help to structure your design and keep your content organised. The grid helps to align elements on the page and keep it clean. The grid-based layout arranges content into a clean rigid grid structure with columns, sections that line up and feel balanced and impose order and results in an aesthetically pleasing website.
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