Blister packaging is a common packaging technique that can be found across a number of industries. If you have ever been to an office supply store, you have likely seen a number of blister packaging items. Similarly, blister packaging is largely popular in the medical field. Blister package design is often used because of the number of benefits associated with packaging a product in that manner. Below, you will find basic knowledge of blister packaging, the types of blister packaging designs and their functionality.

So, what is blister packaging, exactly? Blister packaging is a specific term used to describe plastic, pre-formed packaging that’s designed to hold a number of goods, including food, pharmaceuticals, and various items just as batteries and office supplies. The distinguishing design factor of blister packaging is its formable web, which keeps the product safe and prevents it from being damaged.
There are many types of blister packaging. For example, “clamshell” blister packaging earns its name because it is able to fold onto itself as a clam would. You may have seen this packaging before with products like thumb tacks, nails, and toys. There is also carded blister packaging, which contains the product in a plastic window and is backed by cardboard. This kind of packaging can be seen with items such as batteries, glue sticks, and pills. Carded blister packaging is particularly favored in the pharmaceutical industry due to its built in ability to offer information and advertisements on the cardboard backing.
Blister package design is beneficial to use for both manufacturers and customers. In the pharmaceutical world, high speed blister packaging methods are employed, ensuring a large turnover of product in a short amount of time. On the flip side, blister packaging is generally easily opened, unless in the case that it is designed with child protective features. Different types of blister packaging often offer different benefits. Card blister packaging, for example, is also beneficial because it allows manufacturers to include coupons with their items; in turn, more purchases for the product occur.
Blister packaging is not often considered by the average consumer, yet all of us use it and reap its benefits on a regular basis.