It can be tough for small business to stay afloat in the modern economy. The market is dominated by super stores such as Lowes, Home Depot, and Walmart. While difficult for small businesses to survive, it is not impossible. One small hardware supplies in Texas demonstrated how a little creativity can go a long way. In this video, you will learn more about Wiley Hardware and Supply.
Wiley Hardware and Supply is a hardware supplies store in Chico, Texas. The store has been in the family for generations. They have lost business to the larger stores, yet they would not give up. The current owner of the store decided to leverage social media to get the attention of younger customers. He created an “electric” hammer that shakes violently when plugged into an outlet. This hammer is simply a traditional hammer with a cord attached to it. He then proceeded to make a short video comically demonstrating the use of the hammer. This video has garnered over 13 million views and has led to a spike in business for this small Texas hardware supplies store.