Using a programmable LED sign is a perfect way of increasing your company’s visibility to the public. Without utilizing effective signage, a large percentage of the people in your area will not know about your business. Therefore, it’s crucial to ensure that your digital signs are attractive enough to catch the public’s attention.
Dull, traditional billboards are often ignored by people – making it all the more critical for your business to use electronic signs.
According to a recent poll, 71% of people frequently look at the messages on roadside billboards (traditional and digital combined). However, outdoor LED signs are more visible and appealing than old-fashioned signs due to their bright colors and lights. If you want to ensure that people will remember your message, you must definitely use a programmable LED sign.
Guideline for Using LED Signs Effectively
Display outdated and irrelevant content in your signage, and you’ll just be wasting your time and money. To entice people to become potential and repeat customers, you must use the sign to your advantage.
An appealing outdoor LED display can indeed help your business attract potential customers’ attention. However, you must be able to display crucial information whenever needed.
To help you with maximizing the benefits of using a programmable LED sign, the tips below can serve as a guide. Whatever you decide to display on your electronic signage, the following guidelines will help you relay your message to your customers more effectively.
Show Business Hours and Contact Information
An important piece of information your signage must have is your current business hours. People will adjust their schedule to squeeze in a few minutes of their busy life to visit your store. If they don’t know what your regular opening hours are, they might go there when it’s closed and forget to come back again another day – losing you potential clients.
Apart from the schedule, you should also add your contact information. Busy people often want to call ahead before driving to a store to ensure they don’t waste any time.
Another benefit of using LED signs is the possibility of quickly changing the display if you need to modify your business hours during special holidays and sale events.
Broadcast Special Events
By announcing special events through LED signs, you’re able to communicate better to your existing and potential clients. Customers want to constantly be in the know, and if you don’t inform them of these activities, they might feel left out and turn to your competitors instead. If you want to retain and even add more customers, you should use full color LED signs to relay this information.
Announce Sale Events
Promoting special deals and sale events is easy when you use a programmable LED sign. With its bright lights and colorful display, you’ll be able to attract a lot of attention to your promotion. You can provide customers with key information regarding your products without irritating them with telemarketing.
Highlight Your Most Valuable Product or Service
To demonstrate what your company stands for, you should also promote your most popular products or services. People are more likely to buy items or services that other customers have previously purchased.
Even if consumers don’t have an urgent need for purchasing your product, they might go to your retail store to check out what you’re offering. In fact, according to a recent poll, 32% of respondents visited a business that they saw on a billboard later that week.
Showcase New Products
With 68% of respondents in a recent poll agreeing that they frequently or occasionally make shopping decisions while in the car, it’s essential to use your digital sign to promote new items or a range of services. In doing so, your new products get the attention of the public. Since electronic signs are easy to edit and customize, you can quickly modify your sign to accommodate new additions to your line of products.
Boost Your Business Image With Led Signs
To increase your success at using digital signage, make sure to follow these suggestions. Programmable LED signs inform people about your various products and events and can improve your business presence and image. Take advantage of the wonderful features that come with digital signs, and you’ll be sure to bring in more customers and potential revenue to your business.