Product packaging has always been a much pondered topic among business owners. As products around the world start getting more innovative and companies start becoming more adventurous with their packaging, no one can deny that good packaging leaves a favorable impression on consumers, and is now very much of a marketing tool as well. Food and beverages, especially, have been sold in traditional packaging material for a long time, and it is only in recent years that manufacturers have woken up to the distinct advantages of an alternative — pouch packaging design.

The market is currently flooded with food and beverage products, most of which need to be innovatively and efficiently packages for maximum impact and quality. Flexible packaging is fast emerging as a favorite for companies in this regard, owing to various advantages and enormous cost-effectiveness it brings to the table. Made from high-quality food-grade material, plastic pouches can be a safe and durable vehicle for your products, while giving you enough opportunity to include innovation in design and branding, all the while saving you money.

Less is More

The one point which sets apart plastic pouch packaging design is that you can achieve a lot more with less amount of material, thereby rendering the choice extremely cost-effective. A whopping 10 gallons of food or beverage can easily be delivered using just two pounds of plastic. Compared to other packaging materials, this is not only convenient, but can also be a great choice for companies that want packaging that exudes impact without the extra cost. Plastic packaging can also be designed to fit any size or shape, therefore being ideal for a range of different kinds of products.

Shipping and handling also become easier with flexible pouches, with a single truck being able to carry the same amount of product cargo that would have taken 26 trucks if packed within glass material. Plastic packaging also adds to the freshness quotient of the food and beverage packaged within, and can help reduce waste through contamination.

Last but not the least, plastic packaging is a sustainable alternative that requires lesser amounts of energy to manufacture and deploy than other alternatives. These advantages make flexible plastic packaging a viable packing material option in a world where utility and cost-effectiveness are all-important.